Unilever Looks To Sell Goods In Cheaper, Smaller Packages in Europe

Unilever's Europe head Jan Zijderveld:

"Poverty is returning to Europe" "If a Spanish consumer now only has 17 euros on average to spend per shopping trip, we can't sell him a washing powder that costs half of that budget"

Unilever doesn't view the debt crisis as a short-lived affair, the paper adds, noting in Spain it is already selling washing powder packages that last for only fives washes, while in Greece it is offering things like mashed potato portions and mayonnaise in smaller sizes. It has adopted the strategy in the U.K.

Report | Fox Business