Smartphone market will grow 49% in 2011. Android will be the leader

According to the International Data Corporation,

"the worldwide smartphone market is expected to grow 49.2% in 2011 as more consumers and enterprise users turn in their feature phones for smartphones with more advanced features. Smartphone vendors will ship more than 450 million smartphones in 2011 compared to the 303.4 million units shipped in 2010. Moreover, the smartphone market will grow more than four times faster than the overall mobile phone market."

The same report predicts that

"Android is poised to take over as the leading smartphone operating system in 2011 after racing into the number 2 position in 2010. By 2015 Android will reach 45.4% and IDC expects Windows Phone to be number 2 operating system worldwide, with about 21 % market share. Nokia's recent announcement to shift from Symbian to Windows Phone will have significant implications for the smartphone market going forward."

Amazon Cloud Drive, Amazon Cloud Player for Web, and Amazon Cloud Player for Android

That's it! Amazon Cloud Player is now live, a streaming and storage service for music, videos, photos, and documents. Keep whatever you need online and access your files from anywhere.

So... where's Apple?? We may say that Google is here, as the service comes with an Android player, but there's no iOS player, sorry!

The Amazon Cloud drive offers 5 GB of free online storage that you can access from any computer. If you need more storage space, paid plans are available for storage up to 1,000 GB.

Outside US, please note that you can only have this 5GB plan. No upgrade plans for now.

When you purchase digital downloads from the Amazon MP3 Store, you can choose to automatically save your purchases to your Cloud Drive. All your purchases will be backed up and available to download anywhere, anytime.

População hispânica nos EUA chega aos 50 milhões

O aumento do número de hispânicos nos EUA é surpreendente, de acordo com os resultados preliminares dos censos a comunidade hispânica aumentou mais de metade na última década, tendo atingido a marca dos 50 milhões.

Vi@ Sol

Consumers are in charge. You can’t do okay work. Do great work.

• Consumers are in charge. You can’t do okay work. Do great work.

• As information becomes overwhelming, brands will become more important. Brands are the shortcut that consumers use to filter information

• There’s a lost generation of people in their 40s. People in their 20s grew up digital. People in their 50s are forced into digital by their kids. If you’re in the lost generation, you need to deliberately engage with technology to overcome this handicap.

[Keith Weed, Unilever’s CMO] : CPG Leader Transforms Digitally « Agency Collaboration