Consumers are in charge. You can’t do okay work. Do great work.

• Consumers are in charge. You can’t do okay work. Do great work.

• As information becomes overwhelming, brands will become more important. Brands are the shortcut that consumers use to filter information

• There’s a lost generation of people in their 40s. People in their 20s grew up digital. People in their 50s are forced into digital by their kids. If you’re in the lost generation, you need to deliberately engage with technology to overcome this handicap.

[Keith Weed, Unilever’s CMO] : CPG Leader Transforms Digitally « Agency Collaboration