Study Says Most Brands Still Irrelevant on Twitter

Attention brands: Twitter users aren't talking to you or about you. In fact, they barely know you exist.

Read at adage.com

Posted via email from Zoid's reading the Wide Web

Condé Nast Hopes to Wean Itself From Ad Revenue - NYTimes.com

The goal of the overhaul, is to transform Condé Nast into a business that relies less on advertising revenue and more on the income it makes from charging consumers to read its products on both digital and print platforms.

via nytimes.com

Posted via email from Zoid's reading the Wide Web

Youth Without Work: can we experience a revolution, shortly?

Europe is aging and young people has no work:

Youth unemployment rose by six percentage points in the OECD area from 2007 to 2009, with Spain experiencing an alarming 42% youth unemployment rate in 2010.
In Italy, 60% of people aged 18-34 (and 30% among people aged 30-34) were living with their parents as a result of their inability to support themselves.

Can our ‘system’ collapse? Will an inter-generational conflict be unavoidable? Can a revolutionary wave similar to 1968 happen in a near future?

Edoardo Campanella for Project Syndicate published a must read essay, here.

EU approved British Airways's merger with Spain's Iberia and AMR Alliance

British Airways won European Union antitrust approval for its proposed trans-Atlantic alliance with American Airlines and its planned merger with Iberia Líneas Aéreas de España. BA's merger with Iberia will create Europe's third-largest airline by revenue. (Business Week)

The alliance pact between the airlines allows them to share revenue, combine their marketing and flight planning, and collaborate on pricing. The European Union's clearance means they are immune from usual antitrust rules that forbid collusion between companies on prices and markets so as to allow consumers to benefit from lower prices. (WSJ)

Virgin Atlantic has been vocal in its opposition to the deal between BA and American Airlines. Its boss, Sir Richard Branson, said consumers would lose out. "We have fought this monster monopoly for the past 13 years and are still resolute in our belief that this decision is shameful and consumers will suffer greatly as a result of this deal," he said. (BBC News)

Amazon enters online grocery market

Amazon today launched a grocery division offering free delivery on thousands of household goods.

The online retailer, which launched in the UK in 1998 as a bookseller, will offer 22,000 top grocery lines including Pampers, Ariel, Uncle Ben's, Dolmio, Kraft, Schwartz, Kenco, Carte Noir, Walkers and Oreo, and leading pet food products Bakers and Purina One.

As well as selling individual items the Amazon.co.uk Grocery store allows customers to save money by bulk-buying items such as nappies, washing powders, pasta, rice, herbs, cooking oils and spices.

Via Guardian.co.uk

Apple's iAds: a new era for advertising?

The new iAd platform launches today and a new era of advertising may born. Steve Jobs dreamed about a system that can generate more than $800 million a year for Apple and also big money for the huge community of developers who have built thousands of apps for the iPhone, iPod touch and iPad.

The main idea is simple and can (again!) work perfectly for Apple. Like revenue from music, video and apps Apple already sells, iAds will be another source of fresh money for creative people and Apple itself. In this case, developers will keep 60 percent of all proceeds from the ads Apple sells and distributes.

This is Nissan Leaf iAd announcement for iPhone and iPad, one of the first iAds to market. The future is now?

Durex iBaby: a new marketing campaign supported by an app for iPhone

Durex wants to convince you to use their condoms, so they decided to develop an application for iPhone that starts working when you rub two iPhone on one another. Guess what.....  a virtual baby will be "created" and you became the father! This is a powerful campaign, mixing together viral and social marketing.

Check the video.