Apple's iAds: a new era for advertising?

The new iAd platform launches today and a new era of advertising may born. Steve Jobs dreamed about a system that can generate more than $800 million a year for Apple and also big money for the huge community of developers who have built thousands of apps for the iPhone, iPod touch and iPad.

The main idea is simple and can (again!) work perfectly for Apple. Like revenue from music, video and apps Apple already sells, iAds will be another source of fresh money for creative people and Apple itself. In this case, developers will keep 60 percent of all proceeds from the ads Apple sells and distributes.

This is Nissan Leaf iAd announcement for iPhone and iPad, one of the first iAds to market. The future is now?