Starbucks Unveils New Store Concept

A very different kind of Starbucks is on tap. It serves regional wine and beer. It offers an expansive plate of locally made cheeses -- served on china. The barista bar is rebuilt to seat customers up close to the coffee.

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Starbucks, which turns 40 next year, is entering middle age with a keen desire to improve the way that its customers -- and its stockholders -- respond to the brand. For customers, the company wants to make the stores seem friendlier and more a part of the neighborhood. For stockholders, the company wants stores to be more profitable by targeting greater evening use. 

(FloridaToday.com)