Asia-Pacific to Pass North America as Biggest Ad Market in 2014

The Asia-Pacific region will overtake North America as the largest advertising market “soon after 2014,” according to a report.

Increased consumer spending in China and India helped Asia-Pacific fare better in the economic slowdown than the rest of the world. Companies worldwide have been boosting spending after cuts during the economic slowdown and designating more of their budgets to digital media and emerging markets.

The report predicts Asia-Pacific ad spending will reach $173.2 billion in 2014.

Total global online ad spending will rise 12 percent to $62 billion this year, eMarketer said. By 2014, online will account for 17 percent of total media spending.

Bloomberg