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Kraft Foods Inc. on Tuesday clinched a deal to acquire Cadbury PLC for £11.9 billion ($19.44 billion), in a trans-Atlantic tie-up that ends the nearly 200-year independence of Britain's most famous candy company.
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Tuesday's deal unites Cadbury, which focuses solely on candy and traces its roots to 1824, with its larger and more diversified U.S. counterpart. Kraft covets Cadbury in part because of the U.K. company's access to fast-growing developing markets such as India and Brazil.
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Combining with Cadbury would catapult Kraft into the highest tier of the global confectionery industry, potentially expanding Kraft's sales outside of North America and Europe. Already, Cadbury is the biggest confectioner in growth markets such as India, Mexico, Egypt and Thailand, according to consulting firm Euromonitor International, and emerging markets provide 38% of the company's global sales, compared with about 20% at Kraft. Cadbury's sales in the Asia-Pacific region alone amount to about 20% of the company's revenue. Cadbury has about $500 million in sales in Mexico, while Kraft has about $350 million there, according to Barclays Capital analyst Andrew Lazar.
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Via WSJ.com
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